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Email marketing is one of the best ways to connect with your audience, but if no one is opening your emails, it can feel like you're shouting into the void. The good news? There are some simple tweaks you can make to boost your email open rates and get more engagement. Let’s go over some common mistakes and how to fix them.
Your email subject line is the first thing people see, and if it doesn’t catch their attention, they’ll scroll right past it.
Making it intriguing or benefit-driven ("Feeling sluggish? Try this quick fix.")
Keeping it short—6-10 words max
Personalizing it (*"Hey [First Name], this is for you!")
Avoiding spammy words like “Free” or too many exclamation points!!!
Timing is everything. If your emails land in an inbox when no one’s checking, they’ll get buried.
Testing different send times to see what works best
Sending B2B emails Tuesday-Thursday, mid-morning
Sending B2C emails in the evening or weekends when people are relaxed
If your emails aren’t even making it to the inbox, there’s no chance they’ll be opened.
Making sure subscribers actually opted in (no sketchy purchased lists!)
Using a legit sender email (e.g., yourname@yourbusiness.com)
Avoiding spammy words like “Urgent” or “Congratulations”
Running your emails through a spam-checking tool before hitting send
Not all subscribers are the same, so a one-size-fits-all email won’t work.
Segmenting your list based on interests, purchase history, or engagement
Personalizing emails to match what your audience cares about
Sending content that actually matters to them
That little text snippet next to the subject line? It matters more than you think.
Using 50-130 characters to expand on the subject line
Making it engaging and giving a sneak peek of what’s inside
Example: Subject: "Feeling sluggish?" Preview Text: "Here’s an easy fix that’ll boost your energy in minutes."
If a big chunk of your list is full of inactive subscribers, it drags down your overall performance.
Cleaning your list regularly (remove people who haven’t engaged in months)
Running a re-engagement campaign to bring inactive subscribers back
Using a double opt-in process so only truly interested people join your list
✅ A/B test your subject lines – See what style works best.
✅ Use emojis (but don’t overdo it) – They can make your subject line stand out.
✅ Make sure your emails look great on mobile – Most people open emails on their phones.
✅ Create a sense of urgency – Phrases like "Last chance!" or "Only a few spots left!" can work wonders.
If your email open rates are low, don’t stress. A few small tweaks—like improving your subject lines, personalizing content, and sending at the right time—can make a huge difference. Try these email marketing best practices and watch your open rates improve!
Need a hand with your email strategy? Reach out to Gin & Coffee Agency for expert help!
Audra Teske
21/4/2025 | 3 min read
Not sure which fonts fit your brand? Learn how to choose typography that reflects your voice, style, and values—with easy, strategic tips that work.
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