How to Write Email Subject Lines That Get Clicked

When it comes to email marketing, your subject line is the first (and sometimes only) thing your audience sees. A great subject line can mean the difference between a high open rate and an email lost in the abyss of an inbox. If you're looking for the best email subject lines for open rates, you've come to the right place. Let's break down the secrets to crafting subject lines that actually get clicks.

1. Keep It Short & Sweet

Most email platforms cut off subject lines after 50-60 characters, especially on mobile devices. To boost open rates, keep your subject lines concise while still delivering impact. Aim for 6-10 words that spark curiosity or urgency.

Example: "Flash Sale: Ends Tonight!"
Example: "You're Invited: VIP Event Inside"

2. Create a Sense of Urgency

People hate missing out! Using urgency or scarcity in your subject line encourages subscribers to act fast. Terms like limited-time, last chance, or ending soon can drive more opens.

Example: "Only 3 Hours Left: Claim Your Spot!"
Example: "Final Call: 50% Off Expires at Midnight"

3. Personalization Works Wonders

Adding a subscriber's name or location makes emails feel more tailored. Studies show personalized subject lines can increase open rates by up to 50%!

Example: "Hey [First Name], Don’t Miss This!"
Example: "[City] Locals, Special Deal Just for You"

4. Use Numbers & Lists

Numbers stand out in crowded inboxes and give readers a clear idea of what they’ll get.

Example: "5 Must-Know Email Marketing Trends"
Example: "Top 3 Mistakes Killing Your Open Rates"

5. Ask a Question

Engaging subject lines often start with a question to spark curiosity and encourage clicks.

Example: "Struggling with Low Open Rates? Try This!"
Example: "Want More Sales? Open for a Secret Tip"

6. A/B Test Your Subject Lines

The best way to know what works? Test different variations! Many email marketing platforms allow you to A/B test subject lines to see which ones drive more opens.

Final Thoughts

Mastering email subject lines that get clicked takes practice, but by keeping them short, adding urgency, and testing different styles, you can significantly boost your open rates. Need help crafting email campaigns that convert? Let’s talk!